Includes bibliographical references (p. 525-561) and index.
|Statement||Warren K. Agee, Phillip H. Ault, Edwin Emery.|
|Contributions||Ault, Phillip H., 1914-, Emery, Edwin.|
|LC Classifications||P90 .A35 1997|
|The Physical Object|
|Pagination||xviii, 574 p. :|
|Number of Pages||574|
|LC Control Number||96011530|
Facts is your complete guide to Introduction to Mass Communication, Media Literacy and Culture, Updated Edition. In this book, you will learn topics such as Books, Newspapers, Magazines, and Film plus much more. With key features such as key terms, people and places, Facts gives you all the information you need to prepare for your next : CTI Reviews. The twelfth edition of Introduction to Mass Communications accomplishes two goals essential for a mass communications textbook on the threshold of the twenty-first century. It plunges into the stimulating, still uncertain electronic realm of cyberspace/5(2). Introduction to Mass Communications. Delivers an up-to-date examination of mass communications in the s and beyond. The major emphasis is on recent trends in the field - the increasing international focus of mass communications, the growing multicultural nature of the audiences and the proliferation of new technology/5(2). The book serves the purpose of all students of mass media and in the field as it is designed specially keeping in focus the academic syllabi of leading universities and colleges. The book is divided into four parts: 1) Introduction to Mass Communication. 2) Function of Mass Communication. 3) Models of Mass Communication.
Introduction to Mass Communication, 10th Edition by Stanley Baran () Preview the textbook, purchase or get a FREE instructor-only desk Edition: Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.4/5(21). Introduction to Mass Communication 3 INTRODUCTION Mass communication is the term used to describe the academic study ofvarious means by which individuals and entities relay information to large segments of the population all at once through mass media. This book comprise of four units. First unit ofthis book explains the meaning andFile Size: KB. Introduction to Mass Communication Page 7 The basic foundation of human society is communication and it takes place at different levels – within oneself, between individuals, between individual and a group, between groups, between countries and so on. Similarly, we use verbal and non-verbal forms of messages for communication.
Introduction to Mass Communications Edwin Emery, Phillip H. Ault, Warren Kendall Agee Snippet view - Edwin Emery, Phillip H. Ault, Warren Kendall Agee Snippet view - is a platform for academics to share research papers. His research focuses on the communication of affection in close relationships and its effects on stress and physiological functioning. He has written 15 books and over scientific papers and book chapters on the topics of affection, emotion, family communication, nonverbal behavior, and health. Book Description: According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed.